New York Sports Club Redesign

Kettle was tasked to elevate the NYSC brand in the crowded personal fitness scene. Over the course of 9 month, the team re-imagined everything from the branding, website, email marketing, iOS app and in-gym experience.

In-Gym Design

Each location has its own unique neighborhood feel, with customized regional maps showing other nearby locations. A third script typeface, Coffee Service, as added touches of approachability and friendliness.